Surviving when charitable giving drops
Corporate giving has been an important donation driver for charities. When the GFC economic downturn hit, giving from the corporate sector fell to its lowest levels.
Client objective and approach
One of Australia’s leading charities needed to quickly look at new ways to generate funds to survive without cutting much needed programs. After assessing a number of fundraising methodologies, a robust business case was developed for approval by the national board.
The recommendation to trial face to face donor acquisition to grow regular giving was approved. Core to the approach was ensuring the integrity and image of the brand was maintained to high standards.
By identifying how to manage risks there was confidence in moving forward. The trial was successful and incorporated into the annual fundraising program. Resulting in regular donor database boost and sustained income growth.